I recently re-discovered the above graphic from UserOnboard. It’s incredible. It illustrates one of the most important concepts for product managers to understand:
People don’t care about your product. They care about the person your product can help them become.
Mario doesn’t care that the flower has red petals and needs to be watered twice a week. What he cares about is the fact that the flower can help him throw fireballs!!
Don’t think in features. Think in benefits.